Pinterest has become an instrumental part of the wedding planning process. Brides and event planners are increasingly turning to this popular social bookmarking site for inspiration due to its highly organized structure and endless possibilities.
While Pinterest provides a great organizational and inspirational platform, it does offer limitless choices. For that reason, it’s important for brides to keep a few thoughts in mind when using Pinterest to conceptualize their dream wedding.
Create & Share Wedding Boards
One of the highlights of Pinterest is that it is a platform centered around the collaboration of ideas through user-generated content. This means that brides and event planners not only have access to thousands of ideas, but brides can also create boards and share them with contributors — wedding planners, florists, caterers, vendors, bridesmaids — which is what has really made the difference in the wedding planning industry.
The ability to share visual ideas with wedding planners, designers and even with your north east wedding photographer creates clear lines of communication about what you want for your wedding and allows the event planners to transform these images into distinctive, one-of-a-kind designs for your ceremony or reception.
Follow Designers’ Boards
Many designers use Pinterest to showcase their latest designs and the newest trends. Looking to these knowledgeable experts is valuable both for wedding inspiration as well as ideas for how to categorize your boards.
In addition to being a helpful resource for brides, wedding planners also benefit from these upscale designers because their ideas provide a strong foundation from which to build. Plus, the distinctive trendsetting quality that you get from prominent designers is important if you want to make a profound impression on the guests at your wedding.
Be Consistent and Genuine
If you are planning to use Pinterest as a wedding planning tool, be sure to favor quality over quantity; don’t pin everything you see. Focus only on the items you truly like. Work with your wedding planner, florist and event designers as early as possible to outline a vision for your wedding. This is important because it will help you retain a consistent theme as you search for ideas, and it ensures that once you create and share your Pinterest boards, everyone is on the same page.
Most importantly, in order to create a truly elegant and stunning wedding, you must consistently collaborate with your design team. While Pinterest has been found to be a great resource for brides who are planning a wedding, there is nothing more valuable than the expertise that comes with years of event planning and design.
An important reason for the site’s success is that it allows users to see what they want without the prior permission of the owner of the images. This is one of the factors that accounts for its viral success.
Here are just some of the ways to use Pinterest.
Create custom product pinboards that indirectly market those products.
If you are selling clothes online, you can create a far more attractive “look” by showing a combination of clothes and accessories. You can create a customised pinboard for a particular audience or segment of your customers. Again taking the example of the online clothing retailer you could create pinboards for different age groups or types of customer.
Perform a market research
Pinterest is great for market research where you can publish images of products in development or again in the case of the clothing retailer, create “looks” and testing with their customers prior to their buying stock for the new season.
Pinterest is also perfect for educating your prospects or customers with video the pinboard is an ideal place to collect all your educational material