A lot of photographers are not even sure what photography SEO is. It’s a really daunting task to take care of a site and to learn what kind of content that is necessary to do that.
But we actually have 3 simple ways to improve photography SEO and you probably didn’t know this! These are the three ways you can actually optimize your content as well as your images.
Begin with: words
The best content that attracts customers are the ones with written words that contain the keywords that make it easy to find them. For example, you want to find a wedding photographer based in London, you might use the keywords wedding photographer London. And just like that, you can easily make optimize your page by having the word mentioned a few times in your home page.
But that is not the same with spamming to stuffing the keywords on one single paragraph. This isn’t the kind of keyword that the search engine wants. The best way to do this is to craft a paragraph explaining your site and your service with the keyword. Remember not to stuff them and let the words flow naturally.
You also should not shove the words outside the page or try to put them in invisible mode in hope that the search engine will rank you higher. This is an act that will risk your site’s status and it might ban the site from ever being listed in Google’s index.
Improve loading speed
WordPress is the easiest place to build a site and it easily allows you to set whether you want your site to load completely or step by step as the visitor scroll through the page. However, some of you probably don’t even understand what is being said here. That’s why we recommend you to visit PhotoProSEO to learn photography SEO.
This place will give you an audit on how your site is doing and what you need to do to improve it. Maybe the pictures are not optimized. Maybe the keywords are not being used well enough or maybe the site is outdated! You will also find useful guides on which plugin to use and how to get your site even more exposure and visitors.
All those pictures you uploaded are going to be your strongest weapon in attracting visitors. But don’t be shocked to know that simply uploading won’t do anything for you. You need to give them a name, alt text, tags, and proper description! Only then can the search engines index those pictures for you.
Make sure that the description and alt text fits the content of the page that you upload the pictures on. It should also contain the keywords that will make it easy for people to find it. You can use the name of the place, city, country, type of landscape or type of camera that you are using.
Optimizing pictures is something that many photographers are not doing. It’s actually one of the best ways to make people visit their site based on what they do best: photography.
See? Photography SEO isn’t that hard to implement, is it?